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Insurance May 8, 2007

Posted by atjohnson in About Jerry, Business, Education, Financial, Jerry Falwell, Liberty University.
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According to this article, LU is funding its endowment and athletics program through use of life insurance plans.

I don’t really get this — any guidance out there? Is this a popular form of funding this stuff?

Liberty Shopping May 8, 2007

Posted by atjohnson in About Jerry, Business, Expansion, Financial, Jerry Falwell, Liberty University.
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LU has applied for a land permit that would give permission for the school to build a shopping mall on the south side of east campus.

Businesses there will be similar in nature to those at River Ridge Mall. This could mean trouble for the mall, which has struggled to become a popular destination for the local community.

LU plans to sell the land to a shopping center developer for the price of $200,000 per acre.

That explains above average profits.

Checking in May 2, 2007

Posted by atjohnson in Business, Education, Expansion, Financial, Jerry Falwell, Liberty University.
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The VA Tech shooting has pretty much ruled my life for the past few weeks, as I’m sure it has for everyone.

I had the bitter sweet opportunity to go to Blacksburg and string for TIME Magazine — good folks, good workers…

As for Falwell, it looks like he has plenty on his plate for right now. The new tax forms should be coming in sometime this month… It will be interesting to compare “profits” from the last fiscal year.

LU does have a tidbit on its Web site on that new mirrored pinout technology I blogged about. No news there, just waiting on a patent and continuing to market through their new company, TopLine.

The new school of engineering and sciences opens in the Fall.

“Falwell Aviation: 32,000 feet closer to God.” April 13, 2007

Posted by atjohnson in About Jerry, Business, Expansion, Jerry Falwell, Liberty University, Technology, Uncategorized.
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I had no clue Falwell (ACTUALLY HIS FAMILY –HIS OWN INVOLVEMENT IS NOT YET KNOWN) had his own plane service. But, alas, Falwell Aviation is located in Lynchburg, is privately owned, has a flight school and charter’s planes to business professionals and other individuals. The business has been around for 50 years, according to the snazzy Web site, and has a private airport off Route 460.

Andrew Kantor, technology reporter at The Roanoke Times, has decided the motto for the company should be: “32,000 feet closer to God.”

Liberty Race Car April 13, 2007

Posted by atjohnson in About Jerry, Business, Education, Expansion, Financial, Jerry Falwell, Liberty University, NASCAR, Technology.
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I missed this one last week, as reported from the Bedford Bulletin. Liberty University is sponsoring a race car.

Stephen Berry, a freshman at LU,  got the university to sponsor his #71 Monte Carlo Late Model Stock Car for the full NASCAR Whelen All-American Series at the Motor Mile Speedway in Radford.

Among the “associate” sponsors are Falwell Aviation (I had not clue that existed), Liberty Dining and Barnes and Noble at Liberty University.

According to the LU Web site, “Liberty’s sponsorship of the team and the association to the sport of racing and NASCAR’s 90 million fans will provide great exposure for the team and the University. “

 Anyone out there know how much it costs to sponser a car like this?

Comparing Liberty Profits April 11, 2007

Posted by atjohnson in Business, Education, Financial, Jerry Falwell, Liberty University.
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Here is a rundown of the profits of some other Christian universities. The information is from each institutions 2005 form 990 from guidestar.org. Profit was calculated by taking total revenue and subtracting total expenses.

Colorado Christian University- $407,409

Oklahoma Christian University- $85,878

Cincinnati Christian University- $552,127

Northwest University- $757,426

Liberty University Tax Form April 6, 2007

Posted by atjohnson in Business, Education, Financial, Jerry Falwell, Liberty University.
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I got my hands on Liberty University’s 990 through guidestar.org, which provides IRS tax forms for not-for-profit, tax-exempt organizations.

Liberty University 990

Liberty University is officially Liberty University INC. according to the forms.

In 2004-05 tax year the institution received the following:

$1,400,548 in direct public support

$3,666,054 in indirect public support

$146,474,303 in total assets

$64,609,883 in total liabilities

$162,640,622 in total revenue

$150,496,014 in total expenses

That, according to my calculations, is $12,144,608 in profit

Checking in March 28, 2007

Posted by atjohnson in Uncategorized.
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Not much has been going on about LU in the news.

I was driving U.S. 460 the other night and was curious if LU was thinking of putting lights on the monogram to make it more visible at night. The red brick shows through pretty well, but lights might enhance the affect.

Liberty on the map March 20, 2007

Posted by atjohnson in Business, Expansion, Jerry Falwell, Liberty University, Religion.
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Atlantic Map Co. is printing 150,000 copies of an illustrated tourist map showing Lynchburg’s attractions. The map, according to this story, will cover a 40 to 50 mile radius around Lynchburg.

Thus far, Liberty is one of the top advertisers on the map, using it as yet another advertising tool. When visitors look at the map, not only will they see the LU logo, but the growing University will become etched in a piece of Lynchburg history.

Tell that to the historians.

Property Values March 15, 2007

Posted by atjohnson in Business, Expansion, Jerry Falwell, Liberty University.
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I thought this was pertinent to not only Liberty, but all the colleges in the area. The News and Advance published a story that property values in Lynchburg are estimated to rise 20 percent.

An interesting question for Liberty would be, to what extent is that increase a result of all that goes on at the University? More students are staying in the area, renting apartments and homes. Expansion is bringing in more business and transforming this once struggling area into a more and more popular destination.